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Meijer, S. (2023a, October 05). Ahead of the curve. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ahead-of-the-curve


Case studies

A case study on client-agency teamwork in the market research process

This paper demonstrates the synergies obtained by combination of agency and client resources. The result is an improvement in strategic decision making and an enhancement of market research. The research context is the pre-launch phase of a...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Authors: Richard Beswick, Urs Mattes
Company: bms Ltd.
June 15, 1997
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Citation

Beswick and Mattes (1997a, June 15). A case study on client-agency teamwork in the market research process. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-case-study-on-client-agency-teamwork-in-the-market-research-process